The Conversion Code: Facebook & Instagram Ads that Converts
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A 90-minute Facebook & Instagram (Meta) ads workshop for entrepreneurs who want ads that do more than get likes ads that convert.
Why this workshop
If you’re new to ads, you need a clear starting point.
If you’ve run ads before, you need to know why results were inconsistent or why money was spent without sales.
This session breaks down the real “conversion code” behind campaigns that work: the objective, the offer, the creative, the audience, and the follow-through so you can stop guessing and start building ads with purpose.
What you’ll learn in 90 minutes
• The right Meta campaign objectives for sales, leads, and bookings
• The conversion structure: offer + creative + copy + audience + landing page
• Targeting made simple: cold vs warm, interest vs retargeting, and what to test
• Budgeting without stress: how much to start with and how to scale wisely
• The biggest reasons ads fail (and quick fixes that improve performance)
• How to read basic results so you know what to adjust without getting overwhelmed
Who it’s for
• Entrepreneurs launching ads for the first time
• Business owners whose ads get clicks but not sales
• Coaches, service providers, and product sellers (digital + physical)
• Anyone ready to build a repeatable paid traffic system across markets
What you’ll walk away with
A simple campaign blueprint, a testing plan, and the confidence to run ads strategically so your marketing starts producing measurable results.
Save your seat and learn the conversion code.
About Coach Shaneika Burchell-Kerr
Coach Kerr is a marketing strategist and META Data Analyst who helps entrepreneurs turn visibility into consistent sales through smarter ads, stronger messaging, and conversion-focused campaigns. Her work has birthed the growth of multiple Caribbean millionaires by increasing client conversions and revenue. She earns over 5-figures monthly in her business and teaches proven marketing systems that help other brands scale confidently.
